LinkedIn Marketing Solutions 💼

COP27 Flipbook: LinkedIn Collective showcase page

In July 2022, following Cannes Lions, I led the launch of the LinkedIn Collective showcase page, targeting Director+ level B2B marketers. The page grew to more than 8K followers in the first quarter, with the highest clickthrough rate of owned LinkedIn channels. I project managed the content on the showcase pages, working across design, content creation and paid social media. One of our campaigns that saw the highest engagement was a series of flipbooks, highlighting LinkedIn-owned data around COP27, the United Nations Climate Change conference.

This Week in Marketing Newsletter: LinkedIn Ads showcase page

In April 2022, I helped launch the first LinkedIn Ads on-platform newsletter, This Week in Marketing, gaining more than 1 million subscribers over two quarters. In partnership with our product team, I’m often the one trying out new LinkedIn features, as a showcase page admin and social lead. At the time, the Newsletter feature was fairly new to Pages (vs. individual users). Working with our editorial team, we’ve published nearly 50 editions over the past year, on a weekly basis, and have amassed more than 1 million subscribers.

University of California 📚

We want to return to this: TikTok

In the fall of 2021, I worked with students across the UC campuses to craft an original TikTok, encouraging folks to get vaccinated upon the return to campus. After gathering solely user-generated content from across the 9 UC undergraduate campuses, I published our first TikTok on the UC channel, elevating the voices of our students, rather than sharing a polished, heavily UC-branded piece of content. It’s worth noting that we were also the first verified UC handle.

@universityofcalifornia We want to return to this. Let’s beat COVID by getting vaccinated and masking up. #COVIDFreeUC #fyp ♬ In Love With You - BLVKSHP

What’s the difference between Hispanic, Latino and Latinx?: LinkedIn

In timing with Hispanic/Latinx Heritage Month in 2021, I worked with our video team to explore the origins of the terms ‘Hispanic,’ ‘Latino’ and ‘Latinx.’ These terms are always evolving and, rightly so, generate conversation beyond an academic environment. The post itself speaks to comments that were made from our audience on social around using the term ‘Latinx.’ In addressing the origins of these words head-on, the post demonstrated that rather than taking the bait of previous social comments, we instead used them as a catalyst for a larger conversation around identity, featuring a UC Berkeley researcher and expert on the topic.